Plain Sight Dashboard
Plain Sight Dashboard connects your website to your business, so the site stays current, learns from your customers, and keeps getting better at bringing them in.
Get in touchThe problem
Most owners see the launch as the finish line. The site gets built, it goes up, it brings in a few enquiries, and the work stops there. After that the business keeps changing and the site doesn't: the hours change and the site still shows the old ones, customers keep asking questions it never answers, and nobody looks at where visitors give up.
The launch is one milestone in a process that should keep going. Companies with marketing budgets pay people to keep improving their sites after launch: watching what visitors do, changing what isn't working, and checking the result. Plain Sight Dashboard brings that to a small business and does most of the work automatically.
The idea
Every site we build comes with its own dashboard. It connects the site to your business, and after launch it takes on most of the work of keeping the site useful.
It keeps your site current.
You tell the dashboard your hours, services, prices and the answers to the questions customers ask, once. It keeps your website and your Google listing up to date from that.
It answers your customers.
An assistant on your site answers visitors' questions from what you've told the dashboard. Every enquiry lands in one inbox, a personal reply goes out within a minute, and you can answer from the dashboard with your own business email.
It helps new customers find you.
New blog posts about your work, drafted from what you've told the dashboard and reviewed by a person, give Google more to show when people search for what you do. The dashboard tracks how often you show up in Google, where you rank nearby, and what your reviews say.
It gets better over time.
It reads how visitors use your site and what customers ask, suggests a change when something is costing you enquiries, and checks afterward whether it worked. You approve every change.
What's live
LiveChange requests
Want something changed yourself? Pick the page, describe the change, and send it to us.
Traffic
How many people visited, where they came from (Google, social, another website) and which pages they read, for every site on your account.
Inbox
Every message sent through your site's forms, in one list. Mark them read, archive them, filter by form or site, and download the list for Excel or Google Sheets.
Pay the way that works for you
We build the payment plan around your project. You can pay for the build up front, pay in stages as each part is finished, or turn it into a monthly fee with nothing to pay at the start. When a stage is done, you get an email, look over the work, and approve the payment from your dashboard. Your card is only charged on the day a payment is due.
Your schedule, receipts and invoices sit in the dashboard next to everything else, so you can always see what you've paid and what's coming next.
What's coming
ComingKeep your site current
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Knowledge base
Upload what you already have, like price lists, FAQs, service manuals and old website copy, and the dashboard turns it into one source of truth about your business.
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Business details, banners, calendars and FAQs
Update your hours, services, an announcement or an events calendar in the dashboard, and your website and Google listing update with it.
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Request history and status
Every request you've sent, and whether it's received, in progress or done.
Answer your customers
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Site assistant
A chat assistant on your website that answers visitors' questions from your knowledge base, and hands the conversation to you when it should.
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Instant replies
A personal reply goes out to a new enquiry within a minute, with a few questions that tell you whether it's a good lead.
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Reply from the dashboard
Answer an enquiry without leaving the dashboard, from your own business email address.
Help new customers find you
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Blog posts
New posts about the work you do, drafted from your knowledge base and reviewed by a person before anything is published.
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Google search results
How often your site shows up in Google, how often people click, and the searches they typed to find you.
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Your Google Business Profile
Calls, direction requests and profile views from your Google listing, next to your website numbers.
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Local rankings
Where you rank when someone nearby searches for what you do, on a map of your area.
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Reviews and listings
New reviews as they arrive, review requests sent to recent customers, and your business details checked across the directories Google looks at.
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Where your leads come from
For each enquiry, how that person first found you (a Google search, your listing, an ad, a referral) and the pages they read before getting in touch. Over a month, it shows which sources and pages bring you customers.
Get better over time
What customers are asking
The questions from your forms and the assistant, grouped by topic and counted. A question that keeps coming up is a page your site is missing.
Suggested improvements
Fixes the dashboard recommends from how visitors use your site and what they ask. It works in a loop:
Watch.
The dashboard follows what visitors do on your site and what they ask you.
Find.
It compares that against patterns we know, such as a phone number nobody taps on mobile, a button that doesn't look clickable, or the same question asked over and over.
Suggest.
It writes up what it found and the change it recommends, in plain language.
Approve.
You say yes or no. Nothing changes on your site without your approval.
Check.
After the change goes live, the dashboard tracks the number it was meant to move and shows you the result.
When there's nothing worth changing, the dashboard says so and waits for the next real signal.
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Your headline numbers
The numbers that matter most, on the first screen after you sign in, compared with last month.
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Monthly report
A short email each month: what happened on your site, what changed, and what the dashboard is watching.
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Change log
Everything that changed on your site, when, and what happened to the numbers afterward.
Questions people ask
A site that never changes after launch slowly falls behind the business it describes. The dashboard keeps finding what's costing you enquiries and fixing it, with your approval.
They're solid tools for putting a site up. Nothing in the box tells you next month what to change, answers your customers from what you know, or checks whether a change worked.
No. The dashboard reads the numbers for you and tells you what it would change and why, in plain language.
Never. Every suggested change waits for your approval.
Yes, always.
What each plan includes, and how changes are sized and billed, is set out in the plan terms.
Let's talk about your site
Tell us what you have in mind. We’ll help you see the path forward and figure out if we’re the right fit.